WARNING: Reading This Letter Could Amount To An Unstoppable Stream Of New Sales For You Over And Over Again...
That's right -- I'm tearing back the curtain
and revealing my incredible methods for CRANKING out high converting sales copy no matter your level of experience or talent for writing -- if you like to make money, you simply must read every word of this extremely important letter!
RE: Chunk Copy!
From: John Hostler & Kevin Koop
you might very well be wondering what would possess me to name anything
the "Chunk Copy Method"... versus - say - "Ninja Copy", "Mercenary Copy", or something else wicked cool?
Well, you're about to discover how this unusual name came about and why it could transform your business -- oh yeah -- AND generate wads of online cash for
You see, every day at 3:30 PM my six year old daughter Kaari (pronounced Car.ee) gets home from 1st grade and walks immediately downstairs to my office for our daily "chit chat" sessions.
Many of our chit chats revolve around school... whether she was green light, yellow light, or red light all day (their 'lil way of seeing who has been good), or what classes she had that day, and which was her favorite.
Sometimes we talk about my work - and one fateful day we got into a pretty deep discussion about sales copy.
How Do You Make Sales Copy So Simple To Understand That A 6 Year Old Can Grasp It?
One day Kaari climbed into my lap, looked at my computer, and asked me, "Daddy, whatcha doin'?"
"I'm writing sales copy for a client honey", I replied... to which she immediately responded, "OHHHH -- what's sales copy?"
Like so many kids her age, Kaari is extremely inquisitive and initially I just tried to redirect her, thinking she really didn't want to know about copy -- I mean nobody REALLY likes to talk about copy, right?
But to my surprise, she kept coming back to the topic.
So, I thought... "Ok, how do I explain this in a way that she'll TRULY comprehend what I'm talking about?"
At first I rambled on and on about AIDA, WIIFM, and other acronyms and copy rhetoric that seem engineered only to lull people into a listless state of
Clearly that wasn't doing the trick -- she still wanted to know what my sales copy was for, what it did, and how it worked... but I was definitely not getting through.
So, I grabbed the pad of paper sitting on my desk and began scribbling away like a madman...
By The Time I Was Done I Ended Up With A Drawing Just Like This...
As I put pencil to paper I had a bit of an epiphany about what I do.
While I like to think myself original and the opposite of formulaic, it occurred to me right then and there that I DO have a basic pattern that kick starts my sales copy...
Every time I write a Sales Letter I "map out" -- if you will -- many of the crucial components before I ever even write a single word.
And in my "mapping" process, I break out those crucial components into sections...
...I break them out into bite sized "chunks"!
The result of all these chunks, once assembled, equates to a simple to follow template that ANYONE can use to crank out powerful Sales Letters...
Sales Letters that mean cash in YOUR pockets -- FAST!
The “Chunk Copy Method” Was Born And Even My 6 Year Old Daughter Got It Down Pat In Less Than 30 Minutes...
Breaking copy down into "bite sized chunks" ensures
you always cover those crucial spots, prevents that dreaded
"what do I write now" feeling and speeds up the entire
copywriting process -- to get high conversions on the first try, and to make testing copy a BREEZE...
Well, I had been subconsciously doing this for years with incredible success (I've made millions of dollars for my many clients).
But... a simple conversation with my daughter brought it ALL speeding to the forefront of my mind and gave it a name --
the Chunk Copy Method was born!
Now, Kaari often plays me like a fiddle and has learned the art of placating her dad in almost diabolical ways -- so, when I asked her if she understood what we had just done, and she replied, "Yes daddy", I was not totally convinced.
So... I began to quiz her on what we talked about and her understanding of it all seriously blew me away -- my 6 year old now comprehended almost all of the important facets of creating a killer Sales Letter.
In fact, our little inside joke in the house when she comes home now is, "How's stuff converting today daddy?"
Now of course I am biased about the cuteness of my daughter and all of that -- but you're about to see why that conversation I had with her can make YOU truckloads of cash at will!
A Single Disturbing Trend Brought Everything Together And Really Opened My Eyes...
Now while the whole thing with my daughter seemed pretty cool to me, eventually we stopped thinking about it and moved on to other things -- me with my work and her with discussions about which friend she wants to call on any given night.
In fact, I might not have given this another serious thought until I began speaking with a few of my coaching students about products they were creating.
You see, my partner and I developed
this coaching program to help our students' build products from scratch and then launch them profitably using a system that allowed them to do it again and again and again.
But... every single student had the same single problem:
Understanding the sales process - no problem
Creating their own products - no problem
Setting up all the back end stuff - no problem
Writing the sales copy - BIG problem!
Once we realized what an issue writing copy was for all these clients (they either got stuck and couldn't move forward or they never could get started at all)
my partner and I decided to put on a live webinar for them, where I would walk them through sales copy, just as I had done for my daughter not too long ago.
The results were uncanny
- each of our clients indicated it was as if the "secret veil" had been lifted and all the mystery and difficulty of Sales Letter copy had been completely removed.
Just one session and they were
finally able to create their own killer Sales Letters and start making money online! And there it was...
the Chunk Copy Method was not just a neat way to show my daughter what I do...
the Chunk Copy Method can help ANYONE write copy, even if they have never done it before or don't have a special 'talent' for writing copy!
Chunk Copy: The Copywriting Method That Can Turn Anyone Into A Copywriting Hero...
"When I applied John's tips and techniques to one of my own projects, I
I always thought that you had to be a gifted writer with highly specialized
marketing knowledge to compose a good salesletter.
Being fairly new to
internet marketing, I have to be honest, the "salesletter" portion of the
process loomed rather large . . . in short, I dreaded the thought of having
to write one.
John's "Chunk Copy Method" shows you step-by-step how to actually "craft" a salesletter that effectively hooks your site visitor into the page and draws
them down chunk-by-chunk to the order button (Ka-Ching!).
When I applied John's tips and techniques to one of my own projects, I
amazed myself. Knowing how to do this myself is also a money-saver for me
too (I don't have to pay someone else).
Now, I can't wait to tackle the
other projects on my drawing board.
Yep... if you're just getting started online, sales copy, a once daunting task, is NOW super simple... oh and if you already think yourself to be a copy "stud", guess what?
I got a few tricks up my sleeve for you too;-) See what one of Gary Halbert's mentorees has to say about
the Chunk Copy Method...
"I had ten pages of hastily scribbled notes at the end, it was past midnight, and I wanted more!"
I began studying copy writing and marketing in 1984. I lived next door to Gary Halbert and worked with him daily for over two years. I have owned my own marketing business and written my own copy for more than 20 years. I thought I knew it all.
I was on your call the other night and sat there watching you work for over three hours .... with my mouth open. I was shocked! I had ten pages of hastily scribbled notes at the end, it was past midnight, and I wanted more!
I learned more in three hours, with your video presentation, than I learned in the last ten years. As an old school copywriter I had wanted to learn how to layout a website sales letter, handle the graphics and images, and make it look nice. I learned everything I could ever need in that three hour presentation.
Thank you so much! This program is Golden!
Chunk Copy Video Tutorials :
2 1/2 Hours To Sizzling Hot Copy For Anyone!
People usually don't want to talk copy because they think it's dull or boring...
Frankly I don't blame 'em because I've listened to some REALLY dry copy discussions in my time.
That's just one difference between my course and others -- you'll find yourself so sucked in and excited about what we're talking about, you'll lose all track of time!
And hey... you're gonna uncover my secrets for generating a ton of cold hard cash with your sales copy, so all the better:)
Here's just a tiny fraction of what you'll discover in this AMAZING video course...
The Full Chunk Copy Method
- Watch over my shoulder as I show you EVERYTHING
behind this incredibly easy and highly effective
copywriting method that will have you rocking out
cash sucking Sales Letters in under 3 hours!
My Top To Bottom Theory - Find out EXACTLY why you'll never EVER catch me writing a Sales Letter from top to bottom and how writing top to bottom can drastically reduce your sales conversions!
The "Left Hand" Numbers - Find out the simple yet highly effective method I use for making sure that I keep as many people reading down my Sales Letters and on through the buy button - each and EVERY time!
The Look But Don't Touch Concept - Discover what it is that people do before they'll read one single word of your Sales Letter and find out how you can be absolutely certain they're not just clicking away without giving you a chance!
The Style Factor - See how I make a Sales Letter "pop" with just a few quick clicks of a mouse and how you can literally change the feel of your own Sales Letter in just a few minutes!
The Chunk Copy Transformation - Watch live as I show you how to implement
the Chunk Copy Method on PLR Sales Letters so you can quickly and easily transform them from standard fare to deadly effective sales converters!
And so much more!
As you can see, the Chunk Copy Method is engineered to have you cranking out killer copy like it's going out of style -- but you don't just have to take my word for it...
See What These Folks Have To Say About The Chunk Copy Video Course...
"...I loved every minute of the Chunk Copy Course and
found it an incredible value!"
John and Kevin,
Just wanted to tell you that I loved every minute of the Chunk Copy course and
found it an incredible value!
Everyone knows that great copy creates more sales, but who wants to take the
time to write it? Most people I know just avoid it and put it off. And even if
we take the time, very few of us have the confidence to know when we’ve done it
This package brings it all together in an easy to understand series of
videos that will have the absolute newbie writing like a pro. You guys
have definitely ‘over-delivered’ with all these secrets and powerful techniques.
I have checked on other video training programs for writing copy, and they range
from $800 - $1,500, so this one is an absolute steal!
Thanks for dividing the material into easily digestible "chunks" and including
checklists to be sure we stay on track. This really helped
to speed up the process of writing for me.
a pro like John literally create a
top-notch sales letter before your very eyes..."
There's nothing more helpful than
to watch a pro like John literally create a
top-notch sales letter before your very eyes
(and to hear him think out loud) -- and then be able
to open a convenient template and create my own
Great product guys!
The SoCal Vacation Guru
especially enjoyed seeing John re-write a Private Label
Rights Sales Letter. I can put that one to work right
Guys, thanks for putting this
course together. As a tech guy, writing my sales
copy has always been a problem for me.
But I've found that you can't make money online
without having good sales copy.
I've been paying a lot to have people write for me.
Well that's over now, this is the best Copy Writing
Product I have found!
John does a great job of taking you step by step
over the process of writing a great sales letter.
It's like standing over his shoulder as he explains
both what you should do as well as why you should do
I learn by watching people, so the format of the
course is just what I needed.
I especially enjoyed seeing John re-write a Private
Label Rights Sales Letter. I can put that one to
work right away!
And I can't believe the bonuses you guys are
I think that anyone marketing a product online
should really get this course.
I didn't call in favors and hunt down my buddies to solicit their testimonials -- this is REAL feedback -- these folks have seen and used the materials and they're sharing their feelings on it with you.
If I seem excited about Chunk Copy, it's because I am -- I really get a kick out of the feedback and what people can do for their businesses (for their lives) once they've seen the course...
But, when you register for Chunk Copy today, I'm going to take it to another level to make this even EASIER for you...
Is It Even Possible To Make This Course Any Better? Well, It's Tough But I'm Gonna Do It Anyway With These Killer Bonuses...
Seriously, the Chunk Copy videos by themselves could be a life changer -- they're THAT powerful -- but I want to bring a few other things to the table that will help you begin cranking out these money sucking Sales Letters in record time.
That's why I am also including these very valuable bonuses (and I think you'll agree -- this ain't fluff or filler -- these bonuses WILL come in very handy for you):
Bonus #1 - 4 Ready Made
Sales Letter Templates: Value $147!
You know -- it's one thing for me to spout off at the mouth about doing this and doing that and "whammo"... you have great copy...
But it's another thing entirely for me to hand you a simple plug n play template where I lay out all the important "chunks" for you...
And tell you what to write and where to write it.
Yep -- this COULD equate to fast cash in your pockets because now you TRULY could be whipping out high powered Sales Letters in a flash, almost without even having to think!
These valuable templates come in 4 colors, Black (as shown to the left), Blue, Red, and Green.
Use the clean and professional looking web site graphics I provide for you with these Chunk Copy Templates, or copy and paste the contents of the sites into your own graphics.
It's entirely up to you -- and either way -- it's like a super charged quick start no matter how you slice it.
We've even provided you with
five additional pre-formatted pages... you
Disclaimer, Contact and Download pages all laid out
and ready to go to work for
These templates are yours FREE when you secure
the Chunk Copy Method for yourself today!
Don't you just hate it when you run through those to-do's in your mind and you have that nagging suspicion you forgot something?
Well, that "nagging feeling" in sales copy could mean a loss of thousands of dollars in sales if you miss just one crucial component.
That's why we created this Chunk Copy Checklist for you -- use it after you've written your Sales Letters to ensure that ALL the critical conversions "chunks" are in place before you take your offer live!
This valuable bonus is yours free with your investment in
the Chunk Copy Method today:)
Bonus #4 truly could be a product all on its own and I could probably make a pretty penny by selling it that way...
However, Bonus #4, the Chunk Copy Legal Forms, is also yours free with the Chunk Copy course today.
You know those links you see at the bottom of most web pages... links like the ones below?
Well, these bad boys link to legal documents that are required on your web sites by the FTC...
There's been a ton of copyright violations with a number of the more widely known legal form kits in Internet marketing, so unless you paid an attorney to draft your own documents, you might be risking infringement without even knowing it.
Now you can get compliant and feel secure, knowing that you have legal forms, originally drafted by an attorney for your use!
Many attorneys whack you for thousands for these kinds of legal docs -- and these are yours free, for use on all your own web sites, when you secure your copy of
the Chunk Copy Method.
With the Chunk Copy video course, you'll see all my very own copy tricks and tips firsthand -- the kind that will literally open your eyes to a whole new world of money getting.
But -- the bonuses truly complete the course. With them, you'll find yourself quickly and easily knocking out high-powered, high-converting Sales Letters of your own -- guaranteed.
But Couldn't You Simply Entrust Your Copy To A Professional Copywriter?
Of course you could... assuming you have the $5000 - $50,000 up front to bring one on board.
These guys (including us) get paid HUGE bucks to write copy, and while it CAN be a worthwhile investment for you, it's no guarantee that their copy will convert.
There's a sneaky little secret about copy that only a small few will ever really talk about out loud -- you see, it's been said that most copywriters only get it "right" 30% of the time.
If accurate, that means that 70% are misses.
You want to take the chance?
Well, many do take that chance... and many do alright by taking that chance. But it's a chance -- no matter how you slice it -- and one you could lose.
Even if the idea of writing your own sales copy forces you into some kind of copy convulsion because you hate it so much, you DEFINITELY need to know what to ask of your copywriter...
The bottom line is if you wish to sell anything at all on the Internet, you NEED this information.
Yes... To Put It Boldly... If You Wish To Sell Anything Online, Then You NEED This Information.
"...you really need this course!"
When it comes to writing hot sales
copy, John and Kevin really know their stuff!
In fact, the last promotional email Kevin wrote for
me brought in $4,749.60 in new sales in just 7 days.
To say I was pleased would be a huge understatement.
If you're serious about your online business, you
really need this course!
CEO and founder,
I like things to be right up front... no wishy washy this or that's... so I'll just lay it on the line here for you...
I'm NOT going to ask anything exorbitant of you in order to put this powerful course in your hands. Like I said, if you want to make money online, you need this information -- so I probably could ask a lot and get it.
But I'd love nothing more than to see hundreds or thousands of people out there banging out fantastic sales letters and making a fortune, thanks to
the Chunk Copy Method.
So... how much for all of this?
Simple. I want this to be affordable, but I'm not gonna give it away free -- nobody values free these days and hardly anyone ever does anything with their freebies except slunk 'em off into some folder on their hard drive.
So... today, for you... everything above, including my Chunk Copy "right before your very eyes" training videos, the bonus Chunk Copy Templates, the bonus
Top Secret Copy Resource Guide, the bonus Chunk Copy Checklist, the bonus Chunk Copy Legal Forms,
the bonus 11 Chunk Copy Headline Writing Formulas and the bonus
212+ Chunk Copy Power Words...
All of that is yours for just the low one-time investment of only
And... since I actually do care about your success, I'll even make the risk here all mine with my...
60 Day You Will Succeed With This Course Or Get Your Money Back Guarantee
Grab your copy of the entire Chunk Copy course to start digging in. I think you'll quickly see why this is just so exciting and gives you license to print cash on demand.
But... if for ANY reason within 60 days you decide you're not completely satisfied, then simply drop me an email and let me know and I will issue a prompt and courteous refund in full.
Every single time I have shown someone how to write copy
"Chunk Copy" style, it's been like that light bulb went off in their heads... the few times I have been lucky enough to talk to folks about this method in person, it's been a real joy to watch their eyes light up as I see them get it!
So, yes... I know for a fact this material can help you (and help you make sales and money at that) so I am definitely behind this and I'm confident you'll be blown away too!
However... if for ANY reason you decide this is NOT for you... well then... just drop me an email and I'll issue you a no questions asked refund in full.
Will You Walk Away From The Cold Hard Cash Staring You In The Face?
Let's get brutally honest here... my Chunk Copy course is like cold hard cash in your pocket, anytime you want it or need it.
You and I both know that you need to be able to write quality Sales Letters to sell anything online (yep, even as an affiliate)... or you need the cash to hire someone to do it for you -- even then, you should know what to demand of your copywriter.
Frankly, my Chunk Copy Method breaks down the barrier between master copywriters and those who previously couldn't write their way out of a paper bag.
Once you follow the steps I lay out for you right before your very eyes, you'll be churning out cash sucking Sales Letters on command (and quickly)-- or your money back.
What's gonna happen if you take a pass today? I think by now we both know the answer to that -- nothing is gonna change -- tomorrow will be like today, and like the day before that.
Stop the cycle today -- right here and now -- grab the Chunk Copy course and get started banging out incredible Sales Letters in as soon as just
2 1/2 hours from now.
Heck, people might be soon paying YOU the big bucks to write for them;-)
To your success,
John "Chunk" Hostler &
PS - I'm not just gonna show you how to do this -- with the bonuses I'm including you'll be able to take the methods I reveal and easily implement them in no time at all... imagine, by this time tomorrow you could have your very own high converting sales letter online and knocking out sale after sale for you!
PPS - Even though I suspect you'll never want to let this out of your grasp once you have seen it firsthand -- hey, if you're not happy then I'm not happy, which is why I'll send you a prompt and courteous refund anytime you ask, within 60 days.
PPPS - Frankly, if you plan on making money on the Internet then you NEED this information. Why not get started making that money right now -- possibly within as soon as
2 1/2 hours from right this very moment? Click here to get started immediately!
Risk Free Acceptance Form:
Yes! I am ready to quickly and easily knock out cash sucking sales letter after cash sucking sales letter with your amazing Chunk Copy techniques!
that by taking action right now I am securing my own copy of the complete Chunk Copy course, possibly the best copywriting course online today.
successfully complete my order I will be getting the entire training program, available to me by instant download...
Furthermore, this amazing offer includes:
The Chunk Copy Video Course - With this incredible 3 hour video course, you'll show me EXACTLY how I can crank out incredible high conversion Sales Letters -- right before my very eyes!
Chunk Copy Ready Made Templates - These templates pick up right where the video training leaves off and allow me to simply plug n play my own copy to fire off one killer Sales Letter after another!
Copy Resource Guide - You're letting me on the "inside" by handing me all your secret resources -- resources that help you add mind blowing visuals to your own letters.
Chunk Copy Checklist - Thanks to your comprehensive checklist I'll never miss a beat or skip any crucial copy "chunk" when I'm writing my high conversion Sales Letters.
Chunk Copy Legal Forms - These legal forms, written by your attorney business partner will help me to remain compliant with FTC regs -- and are a MUST for any online business!
11 Chunk Copy
Headline Writing Formulas - 11 "copy-and-paste"
formulas that will have you banging out killer headlines
in a matter of minutes!
212+ Chunk Copy
Power Words - An incredible reference tool you
can use to transform your copy from "average" to "deadly
effective!" (that phrase came from page 4)
There's really no decision here at all. With everything described above, you've handed me a license to print money on demand.
Plus... you've even removed the risk by
giving me your 100% 60 day satisfaction
guarantee so I can only win! It is on this basis that I am clicking the
secure order button below and reserving my copy... immediately!
One-time investment of
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